Apple is facing a new class-action lawsuit over alleged false advertising of its Apple Intelligence features, which plaintiffs claim were promised but not delivered on AI-capable devices.
📍 Filed in San Jose Federal Court – Plaintiffs seek class-action status and damages.
📍 Allegations – Apple’s advertising created false expectations about AI features being available at launch.
📍 Claim – Consumers were misled about the actual utility and performance of Apple Intelligence.
Apple has been struggling to roll out Apple Intelligence, and internal tensions seem to be growing. Bloomberg reports that CEO Tim Cook is losing confidence in Apple’s AI chief John Giannandrea over delays in product development.
With AI playing a crucial role in Apple’s future, this lawsuit—and Apple’s ability to deliver on its AI promises—could shape the company’s reputation in the AI race against rivals like Google and OpenAI.